Monday, January 30, 2017

Bahrain Duty Free unveils new Bulgari fragrances counter

Travellers using Bahrain International Airport now have even more reason to stop and spend at Bahrain Duty Free with the opening of Bulgari’s new expanded fragrances counter.

Located at the Perfumes & Cosmetics section within the duty free and travel retailer’s refreshed departures retail hub, Bulgari has grown its footprint from three to an impressive 12-sq-m.

The leading Italian luxury goods house, which has a 130-year old pedigree, is a long-term partner of Bahrain Duty Free, and its iconic black and gold livery is a focal point for the Perfumes & Cosmetics’ passenger journey.

Commenting on the opening, Bassam Al Wardi, general manager, Bahrain Duty Free, said: “With the unveiling of the new Bulgari space we have added a further element of upscale excitement to our existing collection of internationally renowned fragrance and cosmetics brands.”

“By creating a stunning showcase such as this, Bahrain Duty Free continues to demonstrate its commitment to delivering a world-class travel retail experience; adding value not only to the passenger and airport experience, but to the kingdom’s tourism economy,” he added.

“In partnership with Bahrain Duty Free and Aer Rianta International, Bulgari is proud to be the first brand to unveil its new interior design concept in the newly refurbished Bahrain Duty Free shop,” remarked Loic Le Toux, area sales manager, Bulgari.

Top selling products covering both women and men’s fragrances, and including Goldea, Jasmin Noir, Omnia, Bulgari Man and Aqva, create a standout visual counterpoint to the company’s elegant branding and gentle contoured fascia.

“A highlight of the new counter will be the exclusive high-end Le Gemme collection, which is only available at selective doors worldwide. Our luxurious counter concept will further intensify the visibility of Bulgari perfumes in the travel retail domain; and is equally perfectly aligned with Bahrain Duty Free’s own premium strategy,” said Le Toux.

This latest opening supports other successful recent openings across its 1,500-sq-m footprint, including Aer Rianta International’s proprietary Candy Cloud confectionery concept, the Middle East’s first Johnnie Walker House and new dedicated premium watches boutique. - TradeArabia News Service

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