Tuesday, January 31, 2017

Emaar opens Rove Healthcare City in Dubai

Emaar Hospitality Group, the hospitality unit of global developer Emaar, has opened the doors to Rove Healthcare City - a new design-influenced, value-lifestyle hotel adjacent Dubai Healthcare City.

Rove Healthcare City is the third property under Rove Hotels, a contemporary mid-scale lifestyle brand, and its unveiling follows the opening of Rove Downtown Dubai and Rove City Centre, with the focus on assuring an authentic and engaging customer experience.

The unique selling proposition of Rove Healthcare City is its location, which is only 10 minutes from Dubai International Airport, Dubai World Trade Centre, Downtown Dubai and DIFC. In close proximity to the established neighbourhoods of Karama, Satwa, Bur Dubai and Deira, the hotel offers guests effortless access to a wide range of shopping and leisure options that are conventionally part of the tourist itinerary.

Like all Rove Hotels, Rove Healthcare City’s elegant design and central location is further highlighted by hyper-connectivity – walking distance from Dubai Metro, easy access to the main motorway and a hop stop away from cinemas, Wafi Mall and Lamcy Plaza, and leisure attractions.

The unique character of the location, away from the bustle of the city, yet centrally placed near major business headquarters, cultural clubs, hospitals, educational institutions and residential neighbourhoods makes Rove Healthcare City a destination of choice for tourists and for an evening out for local residents.

The 286-room hotel, with 30 per cent of the rooms interconnected for the convenience of families, will also serve as a stimulating cultural hub, where the young and trendy can get together for a social evening, and for families to enjoy quality time with friends and loved ones.

Each room comes with a 48-inch interactive TV screen and a smart media hub - ideal for the tech-savvy traveller. The rooms have free Wi-Fi access, designer mattresses, sofa beds for extra guests, electricity points to accommodate all international plugs, a convenient mini-fridge, a large safe, and a modern bathroom with power rain showers.

Rove Healthcare City lives up to its reputation as a social hub. The Daily Healthcare City is an all-day neighbourhood hangout where you can eat in or ‘grab and go’ with quality coffee and healthy globally inspired food served till late. Its cuisine will also reflect the needs of the local residents with a choice of Indian and Asian cuisine being served.

Assuring simplicity, flexibility, authenticity and fuss-free service – the hallmarks of Rove Hotels, it will also celebrate its unique cultural idiom, where it takes inspiration from the neighbourhood, which is dotted with green parks, the children’s city, and the Dubai Creek, within walking distance.

Rove Healthcare City also serves as a venue of choice for business events and Continuing Medical Education (CME) training programmes, which will appeal to healthcare companies, distributors and others seeking to engage medical professionals in Dubai Healthcare City. Its proximity to Rashid Hospital and the American Hospital means guests of in-house patients, especially wellness tourists, will have a comfortable place to stay.

The new property will also be an ideal venue for artists who perform at the cultural venues nearby such as the Alliance Française, Al Nasr Leisureland, British Council, India Club and Iranian Club, among others. Rove Healthcare City will also appeal to the nearby international schools as well as the business headquarters located in the neighbourhood for hosting their guests.

As with all Rove Hotels, there are standard features including free wi-fi access; late checkout at 2pm; swimming pool, sundeck and 24-hour gym; 24-hour self-service laundromat and interconnecting rooms.

Chris Newman, chief operating officer of Emaar Hospitality Group, said: “Rove Healthcare City is a unique property that caters to the needs of the business community and visitors to the Dubai Healthcare City and the surrounding neighbourhoods. The location has a unique dynamic, being home to hospitals, schools, social and cultural clubs, family parks and malls. Tucked away from the bustle of the city yet in a central location, the area demanded a hotel that assures guests true value hospitality experiences. We deliver that with Rove Healthcare City.”

He added: “The hotel upholds all the features that Rove Hotels are now known for and sought after by guests. In addition to offering a cultural ambience that will appeal to visitors, we are creating unique meeting venues for business guests. We have taken into consideration all the diverse needs of the different establishments in the locality to create a property that will be their first choice for business meetings and socialising.”

Seven Rove Hotels have been announced with another three more to open by 2020. In all, the 10 Rove Hotels will add over 3,700 rooms, in central locations across the city, just in time for Expo 2020 Dubai.  - TradeArabia News Service

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