Sunday, January 15, 2017

Tawasy Group ventures into fine dining segment

Tawasy Group, a leading UAE-based dining, catering and restaurant management firm, has revealed the opening of it’s first-ever restaurant ‘Tawasy Restaurant and Grill’, in Dubai Festival City.

The restaurant will serve authentic Arabic and Mediterranean cuisines which will offer a unique eating out experience to diners, bringing a fresh dining concept to Dubai’s robust food and beverage (F&B) sector. In addition, the company plans to open 10 more restaurants in the UAE in the next four years and expand across the GCC through franchising programs.

The launch of Tawasy Restaurant and Grill comes amid healthy growth in F&B outlets in the UAE in general and Dubai with consumers spending more on F&B. The move comes at an opportune time when the UAE’s F&B industry is forecasted to grow by around 4 per cent annually to $13.2 billion in 2018, according to a recent report by Orient Planet Research. As Dubai gears up to host Expo 2020, which is expected to host over 25 million tourists covering a period of six months, the new dining outlet by Tawasy Group will cater to the expanding population’s dining requirements.  

Rami Wardeh, CEO, Tawasy Group, said: “The UAE’s urban population is forecasted to grow to 7.9 million by 2020 at an average annual growth of 2.3 per cent in a decade with city dwellers, who eats out more often than others, accounting for 86.7 per cent of the country’s population. With such attractive numbers, opening a restaurant is a next step towards strengthening our position in the UAE’s F&B industry. Moreover, F&B outlets are expected take over a fifth of the mall space in the next 10 years, establishing our presence in the dining segment is a strategic business move.”

“Consumers in Dubai are very discerning and look out for new dining concepts to make their eating out experience unique and through our new outlet, we aim to address their demand. Tawasy Restaurant and Grill will carve for itself a niche by serving award-winning traditional homemade recipes from Arabian and Mediterranean regions, prepared in certified modern kitchen using only the freshest and carefully selected authentic ingredients. We aim to set a benchmark in not just the quality of our food but also through our excellent service,” concluded Wardeh.

Established in 2009, Tawasy Group is an experienced player in Dubai’s F&B market. It has emerged as a market leader in gourmet catering and home delivery segments and a Horeca food supplying specialist. Its popular Arabic grilled outlets - Mashawi2Go and Manqeesh2Go - are delivery and takeaway concepts while Tawasy Express is a catering service. - TradeArabia News Service

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