Sunday, April 2, 2017

iGuzzini to open first GCC lighting centre in Bahrain

Leading architectural lighting manufacturer iGuzzini has announced plans to launch its first working Light Experience and Training Centre in the Gulf region in Bahrain.

Founded in 1959 in Italy, it is a production hub with a strong and deep-rooted vocation for innovation, and a centre of excellence for the study, design and management of light in all its forms.

The company produces indoor and outdoor lighting systems in collaboration with the best architects, lighting designers, universities and research centres in the world.

Since the launch of its first Middle East unit in 2008, iGuzzini boasts a solid presence in the region.

With an international network of over 26 subsidiary companies and local distributors across Europe, Asia and US, iGuzzini is an international community at the service of design and architecture and is committed to social innovation through lighting for a positive development of life and society.

The new Light Experience and Training Centre will be launched in conjunction with iGuzzini’s longstanding distributor Al Bait, with over 30 years of collaboration in the region, said a statement from iGuzzini.

The new outlet, to be located within Al Bait's showroom at Palace Avenue in Manama, will be officially launched on April 12.

The launch of the new outlet will be marked by a networking reception and a series of seminars dedicated to lighting and its culture which will be held in the presence of Domenico Bellato, Italy’s ambassador to Bahrain.

A place for meetings, discussions, networking, work and training, the training centre will be devoted to the lighting community across the Middle East and will be located in the centre of Manama, on Palace Avenue, said the company statement.

The new centre will feature a full range of new products and new technologies for both interior and exterior applications. The company’s most iconic and innovative luminaires, such as Laser Blade, Trick, Underscore and Palco will be displayed and installed throughout the space.

The space, in addition to a spacious guests welcome area, will boast two key functional zones to offer a full interactive experience to all its visitors: the Light Experience and the Outdoor Lab.

The Light Experience takes the interaction with lighting and its effects to a different level, redesigning the way luminaires are presented.

A signature tool developed by iGuzzini, Light Experience is the place where light can be touched, felt and experimented. Its visitors are taken through a spatial and sensory journey covering a wide range of lighting effects on different type of materials, testing first-hand the infinite possibilities designed by the company’s cutting edge luminaires, said the statement.

A dark room with the latest generation iGuzzini devices and graphic lighting displays, The Light Experience is the tangible cornerstone of the company’s mission, which aims at recognising the pivotal role of lighting as a social innovator.

The Outdoor Lab is a kind of an outdoor permanent workshop where visitors will be able to see several street/urban light fittings displayed and operational, it said.

The main purpose of this external area is to allow visitors to experience and fully understand the impact and the power of the new optics and lenses technologies in the streetlighting.

In addition to the streetlighting, floodlights will also play a major role in the outdoor lab as there will be the possibility to interact with the fittings, their accessories and the lighting effects.

The external environment will be also characterised by Trick, the iconic fitting designed by Dean Skira, which will be installed throughout the area to create different scenarios of graphic lights, it added.-TradeArabia News Service



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