Saturday, June 10, 2017

DFF, OnBoard partner for in-flight TV reports

The Dubai Future Foundation (DFF) and OnBoard International have joined hands to provide in-flight TV reports, broadcast by its future monitor, onboard Arab and international flights operated by major regional and international airlines.

OnBoard International is one of the top entrainment providers for major airlines across the region. Statistics show that the company’s educational content is being broadcast onboard almost 300 flights to over 200 destinations around the globe, enabling three million travellers per month to enjoy the content.

The in-flight scientific content will be available onboard flights to many Arab and international destinations, including London, Istanbul, New York City, Paris, Shanghai, Stockholm, Tokyo, Toronto, Vienna, and Singapore.

A major step forward for the aviation industry, the initiative goes beyond spreading knowledge and looks to encourage people to read in Arabic.

“Mass media is one of the most effective means to develop people’s knowledge and increase their familiarity with scientific concepts,” remarked Abdulla bin Touq, the acting CEO of DFF, noted, reiterating the foundation’s commitment to working with various government and non-governmental organizations to amplify its outreach among the youth in the region.

“The agreement we have signed with OnBoard International is a great testament to our vision in this regard, as it allows us to reach broader segments, and provide them with state-of-the-art scientific material, triggering solutions to pressing issues in the future,” stated bin Touq.

Eyas Ziadah, the managing director of OnBoard International, said: "Our agreement with the DFF boosts both our efforts to disseminate innovative ideas among large groups of people. We are always working to raise cultural awareness through educational videos – played onboard flights – that explore the latest innovations and scientific discoveries."

The content earmarked for broadcast on the designated flights is provided by the Dubai Future Foundation’s Future Monitor, a platform dedicated to publishing scientific material – articles, videos, etc. – in a simple “user-friendly” Arabic.

The content spans several different sectors, such as space and aeronautics, health, artificial intelligence (AI), and virtual reality (VR). A dedicated team of experts and interpreters work round the clock to populate the platform with scientific content; they have so far produced as many as 3,180 scientific pieces, more than 840 TV reports, and 300 infographics.

“The Future Monitor was created to help us play our part in executing the Dubai Future Agenda, which emphasizes creativity and learning,” stated bin Touq.

The platform has created significant buzz on social media platforms, reaching a staggering 4.3 million followers on Facebook, 64,000 on Twitter, 164,000 on Instagram, and more than 25,000 RSS Feed subscribers.

Moreover, statistics show that topics published on the Monitor appeared more than 19 million times via Twitter, while TV reports’ viewership reached a peak of 225.6 million views during the last 12 months.

The number of hits on the monitor’s social media channels reached 6.4 million views, and according to the website’s traffic, 44 per cent of hits were re-directed from Facebook, while 48 per cent came from Twitter.

“The flagship initiative has, in record time, attracted a considerable audience of young users looking to explore cutting-edge scientific findings,” he added.-TradeArabia News Service

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