Wednesday, July 26, 2017

Abu Dhabi Tourism promotes emirate on US roadshow

Abu Dhabi Tourism & Culture Authority (TA Abu Dhabi) embarked on a whirlwind three-city roadshow to the US recently to help create more awareness about the emirate and encourage more US travellers to visit.

The delegation, led by the authority, was in New York, Chicago and Los Angeles, hosted meetings with major travel agents and key influencers from some of the US’s leading travel organisations including Altour, American Express Travel, BCD Travel, Omega World Travel, Signature and Virtuoso.  

The US is a key tier one market for Abu Dhabi with the emirate welcoming 67,000 American hotel guests in the first five months of this year, making it currently the fifth largest overseas source market. In 2016, the US provided 136,657 hotel guest arrivals spending 592,235 guest nights across Abu Dhabi, Al Ain Region and Al Dhafra Region.

Mubarak Al Nuaimi, director promotions and overseas offices, TCA Abu Dhabi, said: “The US is one of our priority markets which is showing consistent growth year-on-year. Our extensive marketing campaigns in the US, combined with the promotion of Abu Dhabi through our office based in New York, help us showcase our world-class destination and rich diversity of cultures and attractions. - TradeArabia News Service

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