Monday, August 14, 2017

BTEA launches 'Art of Content Management' course

The Bahrain Tourism and Exhibitions Authority (BTEA) launched today ‘The Art of Content Management and Digital Content Marketing for Tourism and All Sectors’ course, which will run over a period of four days at the Bahrain Exhibition Center.

The course targets employees in the tourism sector and other sectors such as digital marketing and design, as well as entrepreneurs.

Participants will be trained to create compelling and effective marketing content, concentrating on the vital strategies, tactics, and best practices required. This course will also help participants learn various aspects of planning and executing content marketing strategies with greater effectiveness and impact, while guiding them to harness the power of words to disseminate information over the internet.

“We are pleased to host the ‘Art of Content Management’ course, which aims to attract a large audience from the public and private sectors as well as participants from abroad. The main aim of this course is to provide guidelines on content management, identify methods of creating effective marketing content, as well as studying the main principles and implementing them in Public Relations. The course will be conducted in Arabic and real-time translation will also be available in English,” said the director of facilities and tourism services at BTEA, Hesham Al Saken.

The first part of the course will mainly focus on uploading, editing and publishing content on the Content Management System (CMS). Moreover, the course will also showcase the different functions of CMS that allow users to share and format information, as well as showcasing the different settings that help in the modification and search for content. The second part of the course covers Content Marketing which focuses on the importance of key messaging and ensuring that it is of the highest standards, hence building and maintaining a strong customer base and excellent brand reputation.

Digital marketing is considered to be an evolving concept, and it is important for all sectors in order to keep up with the rapid pace of customers’ changing behaviors. Upon completing the course, participants will be able to understand the importance of key messaging when implementing different marketing strategies and evaluate their effectiveness in reaching the target market, as well as maintaining a strong customer base. - TradeArabia News Service

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