Monday, August 7, 2017

New Christian Dior counter at Bahrain Duty Free

Bahrain Duty Free continues to engage travellers with its phased ‘beautification’ programme as French luxury house Dior unveils a chic new departures offering.

The elegant three-in-one space, which encompasses fragrances, make-up and skincare, now occupies a total of 28-sq-m. Travellers will be able to purchase travel retail exclusives to get the perfect Dior gift. They can also find adapted travelling formats like J’adore, Miss Dior or Sauvage Travel Sprays.

Dior invites the travellers to discover their personalised signature within a wide range of perfumes showcased on the fragrance bars. Ladies will be offered a touch up to their make-up before their flight at a dedicated make-up station.

“The Dior opening is the fifth new counter to be unveiled in 2017. We are delighted with the positive response from travellers and our brand partners to the exciting new offering at Bahrain Duty Free. Visually and experientially, this is another milestone moment for us, and for the airport,” said Bassam Al Wardi, general manager, Bahrain Duty Free.

The expanded departures store, with its distinctive black and white branding, acts as a clear beacon for travellers in search of their favourite Dior products. The use of space has been cleverly maximised to offer the best shopping experience, as customer’s journey through the wide collection offered by the brand. - TradeArabia News Service

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