Saturday, September 16, 2017

Emaar plans first Vida hotel project in Egypt

UAE-based Emaar Hospitality Group is set to develop Vida Marassi Marina, a major leisure development with 120 hotel rooms and suites offering a refreshing 'marina tourism' experience.

This marks the first project under its Vida Hotels and Resorts brand in Egypt, and marks the third hotel project by the Emaar Group in the country, said a statement from the Emirati developer.

The other hotel projects are Address Marassi Beach Resort and Address Marassi Golf Resort + Spa. The latter hotels are operated by Address Hotels + Resorts, the premium luxury hotel and serviced residences brand. 

Elegantly designed, Vida Marassi Marina will boast of a range of lifestyle amenities including yacht club, berthing and restaurants, meeting facilities, outdoor pools and decks, thus adding to the lifestyle choice of guests.

The hospitality and leisure unit of top UAE developer Emaar seeks to welcome yachting and marina enthusiasts to its upcoming hotel project in Marassi, the master-planned lifestyle and tourism destination by Emaar Misr set by the scenic Sidi Abdel Rahman Bay, said a top official. 

"Vida Marassi Marina is a sterling addition to our portfolio of three hotel projects now in Egypt, all within the spectacular community of Marassi," remarked Olivier Harnisch, the chief executive of Emaar Hospitality Group. 

"This new project upholds the brand values of Vida, and will be a catalyst for leisure tourism to Marassi and Egypt with its direct access to the yacht club and berthing facilities. With marina enthusiasts seeking newer and innovative experiences, the new upscale lifestyle hotel project is uniquely positioned to offer them an elegant destination of choice," he noted. 

The new hospitality project celebrates the differentiating brand philosophy of Vida Hotels and Resorts, the upscale lifestyle hotel brand, he added. 

Targeting the new generation of business executives, entrepreneurs and leisure travellers, the hotel is positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive. Typical of the brand, with Vida meaning ‘life’ in Spanish, Vida Marassi Marina too embraces warmth, simplicity and creativity in a design-inspired space. 

Celebrating a striking contemporary architecture, Vida Marassi Marina will have a fashion-forward interior concept with vast open spaces that exude natural light, remarked Harnisch. 

Offering a retreat-like ambience, the hotel project will stand out for exceptional landscaping that complements its marina-front location. In addition to wellness facilities and meeting rooms, Vida Marassi Marina will bring themed restaurants, he added. 

Marassi is a unique Mediterranean destination accessible from the Burj El Arab and El Alamein airports, both providing direct connections to major European cities. 

The development features a marina, golf course, and daycare facilities. The first phase of the Marassi Beach Clubhouse is now open to the public. Emaar Misr has also completed the renovation of the historical Alamein Hotel, which has boosted the number of tourists to the region.-TradeArabia News Service

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