Friday, September 8, 2017

Etihad launches film at New York Fashion Week

Etihad Airways and renowned British designer Julien Macdonald OBE officially launched a promotional fashion film 'Runway to Runway' on the opening night of NYFW: The Shows in New York.

Featuring over 17 couture outfits by the celebrated designer, and WME | IMG models, the short inflight film draws parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight, said a statement. 

The film was unveiled last night at a high-profile press event in the Etihad Airways VIP Lounge at NYFW: The Shows with an archive presentation and appearance by Julien Macdonald.

With participation by members of Etihad Airways’ award-winning cabin crew, the film also features unique integrations with global brands such as IWC Schaffhausen and BMW. - TradeArabia News Service

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