Saturday, September 30, 2017

Palma signs up top brands for $408m Dubai project

Palma Holding, a leading UAE-based group which operates across three main divisions of real estate  development, sales and leasing and property management, has signed partnerships with four premium brands Dada, Dedon, Molteni&C and TechnoGym – for its Dh1.5 billion ($408 million) Serenia Residences project.

An exclusively residential community taking shape on The Palm Jumeirah’s Crescent, Serenia Residences features beachfront living at its finest and promises an luxury lifestyle, inviting residents into a world of architectural excellence and modern interiors, with an array of outdoor facilities and bespoke services.

Designed by famous architect Hazel Wong, the project features contemporary architecture and layouts that are unique to the Palm Jumeirah. The project includes 250 units, with apartments that range from one to four bedrooms and penthouse suites.

With the UAE developer giving its finishing touches, Serenia Residences is due for completion in December this year.  

"We are delighted to be nearing the end of our construction journey at Serenia Residences, which once complete will stand as the most exclusive beachfront residence in the city," remarked its CEO and founder Kareem Derbas.

"Beautifully finished interior and outdoor spaces are essential for creating the exceptional lifestyle that we want to offer our residents, so we are pleased to be working with four of the best partners in the business to deliver on our luxury promise with bespoke finishes and A-class brands. This attention to detail is what sets Serenia Residences apart," he stated.

According to him, ressidents at Serenia Residences’ full floor penthouses will find exceptional kitchens created by Dada’s team of expert Italian designers, who bring a wealth of international experience and flair to create functional and innovative kitchens.

The penthouses will also feature walk-in closets designed and produced by Molteni&C, a high-end Italian brand that has been leading the market for over 80 years with its stylish vision for contemporary, functional living, he stated.   

Outdoors, Dedon, the most exclusive line in the world for outdoor furniture, will be providing Serenia Residences with hand-woven luxury furniture including its signature sun loungers and tables, which combine modern technology with luxurious craftsmanship, explained Derbas.

Residents will also have full use of a state-of-the-art equipped from TechnoGym – a world leader in the fitness and wellness solutions sector that has equipped 65,000 wellness centres and over 100,000 homes around the world, he added.-TradeArabia News Service



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