Saturday, October 7, 2017

Abu Dhabi's Miral inks Cisco partnership deal

UAE-based Miral, which oversees the development of Yas Island in Abu Dhabi, has signed an agreement with IT giant Cisco to explore opportunities for enhancing digital offerings across its portfolio of leisure destinations.

Announcing the deal, Cisco said it establishes a framework for closer collaboration between the two parties by leveraging Cisco’s broad portfolio of technology products and solutions to support Miral’s vision to create unique and exciting destinations.

The agreement outlines a number of potential areas for cooperation that aim to enhance and differentiate Miral’s destinations through the use of innovative, intelligent technology and best practice within the IoT space, it added.

Miral CEO Mohamed Abdalla Al Zaabi said: "We are proud to have an innovation-driven culture that enriches our product offerings and world-class customer experiences. Adopting the latest seamless technology is central to our strategy to establish Yas Island as a top global destination in which to live, work, play and invest."

Responsible for the development and management of Yas Island, Miral’s assets encompass entertainment, hospitality, leisure, sport, dining, retail and real estate destinations.

Today, Yas Island is home to Ferrari World Abu Dhabi, Yas Waterworld, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and seven hotels, including the flagship Yas Viceroy.

“Our partnership with Cisco will allow us to explore and identify tangible outcomes through a digitization journey that will enhance the global attractiveness of our destinations and theme parks, enabling us to create a seamless customer experience that drives loyalty and return visits,” he stated.

Under the MoU, Miral and Cisco will jointly work to explore digital solutions that enrich visitor experiences across Miral-managed destinations and support the development of new digital services.

The two companies will also co-operate on ways to increase customer loyalty by enabling deeper and more meaningful relationships with visitors and optimizing a digital content to suit their interests.

Shukri Eid, the managing director for East Region, Cisco Middle East pointed out that Miral’s vision to unite people and places through immersive experiences goes in line with Cisco’s commitment to connect the unconnected in ways that unlock tremendous value for its customers and partners.

“We are excited to work closely with Miral to create a digitization framework that contributes to the creation of memorable visits and engaging experiences on Yas Island,” he added.-TradeArabia News Service

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