Monday, October 16, 2017

Danish group JYSK set for Mideast launch

UAE-based developer Cityland Group has signed an agreement with Danish home furnishing retailer JYSK to launch its flagship store at Cityland Mall, the first nature-inspired mall to be built in the UAE.

With this tieup, JYSK, one of the largest retail furniture groups with more than 2,500 stores worldwide across 48 countries, will be making its Middle East debut.

With a passion for Scandinavian design, JYSK delivers furniture and accessories, including mattresses, bedding, and outdoor products that enhance living spaces with a sense of sophistication at affordable prices, said a statement from the company.

The 14,400-sq-ft store will enable UAE consumers to experience JYSK’s product designs in a welcoming atmosphere, it added.

Jens Nordahl Ravnbol, JYSK franchise partner in UAE, said: "We are delighted to announce our entry into the Middle East. We are excited to open a flagship store at Cityland Mall, which is all set to be an iconic retail destination in the UAE."

"As home to a very cosmopolitan and sophisticated consumer base, the UAE is definitely an exciting retail market. We look forward to bringing our wide range of designs and products and aim to become the destination of choice for savvy customers who are looking to spruce up their indoor and outdoor living spaces irrespective of their taste and budget," observed Ravnbol.

Fahimuddin Sharfuddin, the chief executive and board member of Cityland Group, said: "We are pleased to welcome a renowned brand like JYSK to introduce it to Middle East consumers through the Dubai flagship store at Cityland Mall."

"As part of our retail strategy, we want to consciously bring in novel retail concepts and delight our customers and the presence of JYSK in our mall is proof of that endeavour," he noted.

Cityland Mall will be the only mega shopping destination to be unveiled in 2018 and is poised to become a key attraction for both residents and visitors, stated Sharfuddin.

It will feature over 350 retail outlets, unique dining options, a variety of entertainment offerings and an expansive ‘Central Park’ – a 200,000 sq ft. botanical garden that will form the nucleus of the single-storey circular-shaped mall, he added.-TradeArabia News Service

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