Monday, November 20, 2017

AccorHotels to mark 50th anniversary; honour community heroes

AccorHotels will honour everyday heroes – firefighters, nurses, teachers, small businesses and residents – who serve their communities, by inviting them to attend celebratory events, at 2,000 establishments around the world, including over 140 hotels in the Middle East and Africa.

This global celebration is an opportunity for AccorHotels, and its 250,000 employees, to recognise and thank the people who commit their lives to serving their communities by sharing a unique moment around a breakfast, a barbecue, a concert, or inviting many of them to stay a night as guests.

Olivier Granet, managing director and chief operating officer, AccorHotels Middle East & Africa, said: “We felt that there was no better way to celebrate 50 years of operation than to honour the local heroes and residents in our communities around our hotels. We pride ourselves on the fact that AccorHotels plays an important part of the respective neighbourhoods that we work and live in and we recognise the vital contribution that our neighbours have on our success as well providing enriching experiences of our guests.”

“AccorHotels has a significant presence around the world and our history in the Middle East and Africa spans for almost 40 years with today 200 hotels across both regions.”

Granet concluded: “I am personally extremely grateful to all of the teams and colleagues in the Middle East and Africa for their continued passion and commitment not only towards our guests but to our community at large.”

Initiatives across the Middle East & Africa Region 

Select Fairmont and Sofitel properties across Middle East and Africa will open their doors to welcome teachers, cancer patients, special needs students, mothers and firefighters in their local communities, by hosting various activities and offering unique gifts. 

A variety of events and experiences for honoured guests will be offered by Fairmont properties, in Dubai’s The Palm, Egypt’s Nile City and South Africa’s Zimbali Resort, from afternoon tea sessions, yoga classes, spa mornings, barbecues and pool parties celebrating the hard work and dedication these heroes provide to their community.

Complimentary rooms from select Mercure hotels and Novotel properties in the region will offer 50 rooms and host a lunch barbeque or evening cocktails for hospital staff, local universities, firefighters, emergency services staff and charitable organisations. 

In addition to the provision of 50 complimentary rooms, ibis and ibis Styles hotels across the region, including

ibis World Trade Center, ibis One Central, ibis Kuwait Salmiya, ibis Muscat, ibis Amman, ibis Styles Nairobi Westlands and the ibis Styles Dragon Mart will invite honoured guests for dinner parties, morning breakfasts and evening cocktail


Sofitel properties across Morocco will also be part of the celebratory events as both Agadir hotels, Sofitel Agadir Royal Bay and Sofitel Agadir Thalassa Sea & Spa, will be inviting their local heroes to attend evening cocktail parties and barbecues as enjoy live music by local bands. Neighbourhood locals, volunteers and recognised charities in Casablanca and Marrakech will be hosted by Sofitel Casablanca Tour Blanche and Sofitel Marrakech Palais Imperial, respectively,

for a complimentary brunch party as they celebrate.

In the UAE, Pullman Dubai JLT will be hosting mothers for a complimentary breakfast buffet with pampering yoga and massage sessions while Pullman Deira City Center will celebrate the teachers at Sharjah’s non-profit centre, Al Manzil, and host cooking classes for students led by the property’s world class chefs.

The celebrations will also provide opportunities for AccorHotels’ colleagues to showcase their establishments, deeply rooted in the life of their neighbourhood and encourage local residents to go through their doors more often, without even having to book a room.

Since a hotel provides much more than just accommodation and is a genuine living and meeting space serving as many people as possible, AccorHotels is launching AccorLocal on the occasion of its 50th anniversary.

This application now makes it possible for people living in the vicinity of AccorHotels-branded establishments to enjoy 24/7 access in the hotels to the services of their local craftspeople and businesses, ranging from the florist to the baker to dry cleaning services and parcel delivery. On the other hand, hotels will have the possibility to offer some of their services (spa, massage,

swimming pool, yoga classes, co-working, takeaway breakfast, etc.) to non-resident customers.

AccorLocal is currently accessible in more than 250 hotels in France and will be rolled out in 2018 in Europe and subsequently globally. - TradeArabia News Service

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