Monday, December 18, 2017

Majid Al Futtaim completes $91m mall revamp work

Majid Al Futtaim, a leading shopping mall, communities, retail and leisure pioneer in the Middle East, Africa and Asia, has completed the first phase of City Centre Mirdif’s Dh335-million ($91.2 million) enhancement project, adding an additional 500 car parking spaces on the new upper deck on level 3.  

The project, set for completion in early 2018, is in line with Majid Al Futtaim’s commitment to enhance customer experience and improve convenience at its existing flagship destinations.

The revamp is part of Majid Al Futtaim’s planned Dh30 billion investment in the UAE by 2026, it added.

Majid Al Futtaim said visitors can now easily access the mall via the new pedestrian walkways and at the conveniently located drop off areas on level 2 of the parking.

Paying acute focus to customer safety standards, measures have been implemented in the new parking area, including speed control, designated pedestrian walkways and increased visibility and brightness.

City Centre Mirdif’s parking facilities also feature an innovative parking guidance system that enables arriving guests to easily identify available parking spaces and electronically locate their cars after a trip to the mall. In addition, 500 existing parking spaces have been upgraded, said the retail pioneer.

Once complete, the expansion will add over 1,000 car parking spaces on the new upper deck and new entry and exit points, which will significantly enhance convenience and accessibility to the premium lifestyle, shopping, leisure and entertainment destination.

The ground and first floor parking will also be upgraded and new access routes to the overflow car parking will be opened, it added.

Mohamed Al Jasmi, the senior mall manager for City Centre Mirdif - Majid Al Futtaim, said: "We are pleased to release phase one of City Centre Mirdif’s revamp project which on completion will add value to the mall’s existing world-class facilities."

"We are committed to delivering an unparalleled shopping experience as the needs and expectations of our customers evolve and look forward to introducing the new VOX Cinemas complex and mall prayer rooms next year," he added.

City Centre Mirdif’s Vox Cinemas expansion project is in progress and scheduled for completion in June 2018.

According to him, the new complex will include 10 new screens – six new standard and four new Theatre by Rhodes auditoria – as well as a lounge and public amenities.  The mall’s existing VOX Cinemas will operate as usual during the construction of the new multiplex.

The mall’s enhancement project and VOX Cinemas expansion total a Dh394 million investment.

In response to customer feedback, the mall is upgrading and relocating its prayer rooms to the central area of the mall with easy access to the new parking level, stated Al Jasmi.

The revamped prayer rooms will accommodate 757 men, and the women’s prayer room is suitable for 380 people. The prayer rooms are serene and spacious locations with beautiful skylight windows and private access to amenities. The new facilities will allow families and friends who frequent the mall, particularly on Fridays, to perform prayers during their visit to City Centre Mirdif.

Mall operations will continue as normal for all tenants during the ongoing construction period. Majid Al Futtaim’s priority is to deliver an enhanced visitors’ experience at City Centre Mirdif and has planned for minimal disruption during this time.

The redevelopment of existing assets such as City Centre Mirdif is a key element of Majid Al Futtaim’s overall UAE strategy announced in June 2016: to open 10 new City Centre destinations, 28 cinemas, 40 Carrefour supermarkets and a 740,000 sqm community, by the end of 2020.-TradeArabia News Service

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